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What is Pay-As-You-Grow?

In the ever-evolving landscape of financial technology (fintech), innovation isn’t just about creating cutting-edge products; it’s also about devising novel ways to sustainably monetize these solutions. One such groundbreaking approach gaining traction is the “Pay-As-You-Grow” format, which is revolutionizing revenue generation for new fintech companies.

Traditionally, fintech companies have relied on subscription models, upfront fees, or commission-based structures to generate revenue. While these methods have proven effective, they can pose barriers for emerging startups with limited resources and uncertain market demand. Pay-As-You-Grow (PAYG) flips this model on its head by offering a more flexible and scalable alternative.

In a PAYG format, customers pay for the services they use, with fees increasing as their usage and business scale. This approach aligns closely with the needs of both startups and established businesses, providing cost-effectiveness, scalability, and transparency.

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